What happens when nothing works in advertising? For one reason or another you can't say 3 out of 4 doctors recommend (or whatever affinity group there is for you product), or someone else owns 'cool', then what are you left with? KIDS.
Now you see this in the cigarette industry, science shows smoking is bad for you, and Marlboro owns cool with the Marlboro Man, so what is Camel to do? Joe Camel. Now you see something similar with Microsoft's most recent advertising. Cute, smart articulate kids.
This is part critique but also just an observation. I am the type of person who loves to watch, "Kid's say the darn'est things." Actually in college I would watch it on Friday night before going out, so I really am dorky for cute kids. The commercials are cute and they send a few good messages. First computers are easy to use, and second kids are creative and should be encouraged in creativity.
If you haven't seen them yet check the out:
Tuesday, April 14, 2009
The last act of a desperate advertiser
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